Branding is the foundation of your marketing efforts. It's your overall identity, including your logo, messaging, and brand voice. Marketing uses various tactics to promote your brand and reach your target audience.

This can vary, but common services include brand strategy development, logo design, messaging and tone development, brand voice creation, style guide development, and brand management consultation.

Be prepared to share your target audience, business goals, brand values, and any existing brand elements. The more information you provide, the better the agency can understand your needs and create a successful brand.

A reputable agency will offer ongoing brand management services to ensure consistency and implement your brand across all marketing channels.

While a strong brand undoubtedly helps, success depends on various factors beyond branding. However, effective branding sets a solid foundation for attracting customers, building loyalty, and achieving long-term business goals.