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Featured branding articles

is going direct the best form of branding in 2024?

In the ever-evolving landscape of branding, a new paradigm is emerging: the rise of direct-to-consumer (DTC) engagement. As we delve into 2024, the traditional model of relying solely on intermediaries like media outlets and advertising agencies is being challenged by a more direct and personal approach…

May 29th, 2024 I 4 min read

Logan Hermer

why is branding important?

Branding is the soul of a company, embodying its values and purpose beyond mere products or services. It's a promise to customers, building trust and loyalty through consistent delivery. Building a strong brand involves starting with the "why," creating a unique identity, telling compelling stories…

February 20th, 2024 I 5 min read

Zachary Hempstead

what is branding in marketing?

Branding is the essence of a company, reflecting its values and purpose beyond just products or services. It's a promise to customers, built on trust and loyalty through consistent delivery. Crafting a lasting brand involves defining your "why," creating a unique identity, telling your story, and obsessing over details. A strong brand serves as a differentiator in the market, commanding premium prices, attracting top talent

Zachary Hempstead

March 2nd, 2024 I 5 min read

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is seo dead?

SEO is not a static concept; it has continuously evolved since its inception. In the early days of the internet, SEO primarily focused on keyword stuffing and link building. However, as search engines became more sophisticated, the emphasis shifted towards quality content, user experience, and technical optimization.

In 2024, SEO has transformed into a multi-faceted discipline that encompasses various aspects, including...

June 29th, 2024 I 5 min read

Zachary Hempstead

The world of social media managers and agencies

Remember the early days of social media, when organic reach was king and a single viral post could skyrocket your brand recognition? Fast forward to today, and the social media landscape has become a complex battlefield. Businesses of all sizes are vying for audience attention, making it more crucial than ever to have a skilled social media manager (SMM) on your team.

November 18th, 2023 I 5 min read

Zachary Hempstead

How to hire a social media manager conference room

HOW TO HIRE A SOCIAL MEDIA MANAGER WHO has YOUR BRAND STAND OUT

Hiring a social media manager involves defining goals, creating a job description, sourcing and screening candidates, conducting interviews, and onboarding the chosen individual. The ROI of hiring a social media manager can vary, but studies show…