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TikTok ads, worth it? How to set up?

Setting up TikTok Ads involves creating an Ads Manager account, defining your campaign goal, setting a budget and bidding strategy, targeting your audience, and designing engaging video ads. The average ROI for TikTok Ads varies, but studies show potential for increased brand favorability and purchase intent.

April 20th, 2024 I 5 min read

Logan Hermer

HOW TO set up facebook ads

Setting up Facebook Ads starts with defining your campaign goals, like increasing awareness or driving sales. Next, choose your target audience based on demographics and interests. Then, set your budget and schedule, deciding how much and when to spend. Finally, create compelling ad content and select the right ad format to reach your audience effectively.

December 18th, 2023 I 5 min read

Colin Knutson

facebook ads manager and business manager

Facebook Ads Manager is your command center for creating and managing Facebook and Instagram ad campaigns, while Facebook Business Manager is a broader hub for all your Facebook marketing activities. Ads Manager allows for granular targeting and offers various ad formats, while Business Manager facilitates centralized management and team…

August 18, 2023 I 6 min read

Zachary Hempstead

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is seo dead?

SEO is not a static concept; it has continuously evolved since its inception. In the early days of the internet, SEO primarily focused on keyword stuffing and link building. However, as search engines became more sophisticated, the emphasis shifted towards quality content, user experience, and technical optimization.

In 2024, SEO has transformed into a multi-faceted discipline that encompasses various aspects, including...

June 29th, 2024 I 5 min read

Zachary Hempstead

a stick of butter talking about a social media manager

The world of social media managers and agencies

Remember the early days of social media, when organic reach was king and a single viral post could skyrocket your brand recognition? Fast forward to today, and the social media landscape has become a complex battlefield. Businesses of all sizes are vying for audience attention, making it more crucial than ever to have a skilled social media manager (SMM) on your team.

November 18th, 2023 I 5 min read

Zachary Hempstead

HOW TO HIRE A SOCIAL MEDIA MANAGER WHO has YOUR BRAND STAND OUT

Hiring a social media manager involves defining goals, creating a job description, sourcing and screening candidates, conducting interviews, and onboarding the chosen individual. The ROI of hiring a social media manager can vary, but studies show…