Quality Content

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What really is “quality content”?

What is quality content? In today's digital age, where attention spans are dwindling, a recent study from Microsoft found that they've dropped from 12 seconds in 2000 to 8 seconds in 2023! Keeping users engaged is more crucial than ever before. According to a Search Engine Journal article, quality content is informative, engaging, and SEO-friendly. It should provide value to your website visitors by answering their questions, solving their problems, or even simply entertaining them. HubSpot also emphasizes user engagement, noting that content with strong calls to action is more likely to be shared and remembered. A few examples of calls to action could be buttons, forms, banners, etc.

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Page Planning

We believe that robust SEO is the most cost-effective and efficient way to gain traction early in the game, while also building a solid foundation that’s designed to have a compounding impact over time. By optimizing with user intent in mind, we drive organic traffic to increase the volume of highly qualified leads in your sales funnel. With a solid plan, your website will climb to the top of search results and you will dominate your specific niche.

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How does quality content improve my SEO?

Quality content is like a magnet for search engines and users alike. We diligently study and research your business’s niche until we are experts, then create quality content that is relevant to your target audience.

Google prioritizes fresh, informative content that addresses searcher intent. By creating content that solves problems, educates, or entertains, you not only keep visitors engaged, but also signal to search engines that your site is a valuable resource. This can lead to higher rankings and increased organic traffic. Studies suggest organic traffic converts at a 15.04% rate compared to just 2.49% for paid traffic.

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